Wonder How Retailers Are Cashing From Footfall Analytics?
We all notice changes in the technology trends and
some of us are part of implementing those techniques, retailers are doing great
with integrated tech tools.
You might be thinking how retailers are getting
advantage of technology trends? Let me tell you that the technology the
retailers are using now days is actually people counting camera also known as
footfall counting or traffic counter. It’s not the end yet the device is worth
nothing without the data. The people counter creates a data of traffic counting
which aids the retailer in more than one way.
The concept of people counter is to collect a data
of counting of people and track the journey of customers in your retail
business venue. You might get a clue now how useful is that data, if not I will
explain the whole concept to you.
With the new trends in technology the first thing
comes in your mind is accuracy and worthiness. Both, the product is trusty and
its reports can be trusted. People counters are available in different
percentage of accuracy depending on the technology they are using in people
counters.
V-Count is a lead manufacturer of people counters
and they are working to get maximum accuracy from it. Right now their product
gives 98% accuracy in data. Xcentric Services is selling people counting
solutions by V-Count, people interested to get their hands on technology are
welcome to visit Xcentric Services website store to get people
counting camera price.
Getting back on point! People counters are installed
in different areas by the retailers in their retail venue such as entrance and
in halls or different departments. The cameras and the sensors record the
number of people entering in store or shopping mall and it also get the tracks
of customers pointing out the places where customer engagement was high and
where customers paid less attention.
This data can be monitored real time on monitor set
up or you can schedule monthly or weekly reports of the data. Moreover, you can
check the real time traffic form your phone anytime anywhere via internet.
The data helps the retailers to check the crowded
hours of their store. By this if a retailer is smart he will put proper staff
and management in those hours, so that the customers turn happy. Proper
management of labor helps the retailer to reduce the labor cost.
In bigger malls and store there are chance of theft
because the cameras are not able to reach every corner. People counter gives
you the exact data that also helps you to put your staff on duty in each
department of store so they will keep an eye on all the customers.
The areas that get more engagement in the store
gives an idea of customer behavior and keeping that in mind the retailer can
add more products to that department this might result in increase in sales.
The best part of people counting data is that when
you compare the traffic data with your sales you come to know that how many of
the visitors are potential customers. If you want to turn your visitors to
buyers you can start promotions and campaigns to make them your customers as
well. To start any campaign or promotion the traffic data will give your idea
of best data and time according to your store engagement.
These are some ways that retailers are able to earn
better from their retail business. If you are also connected to any retail
business or you are a professional where traffic data is needed. You need to
visit Xcentric Services Website so you can at least know more about the device
and you can compare different people
counting camera price there.
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